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ACEDS and eDiscovery Today Webinar: Magic or Myth? AI, Advertising, and the FTC: Avoiding Costly Pitfalls

July 13, 2023 @ 12:00 pm - 1:00 pm

Webinar: Magic or Myth? AI, Advertising, and the FTC: Avoiding Costly Pitfalls

Date: Thursday, July 13, 2023

Time: 12:00pm CT

Register: Click Here to Register

Summary

Magic or Myth? AI, Advertising, and the FTC: Avoiding Costly Pitfalls

Make no mistake about it – the excitement around ChatGPT and all other things AI is real, and the use of AI is here to stay. These days, it seems everyone wants a piece of the AI pie. Many legal service and software providers have put their AI claims front and center of their marketing messages – but how can you determine what providers have the expertise to deliver?

While the benefits of AI have moved from abstract fantasy to tangible deliverables, the FTC also has their eye on claims around AI. Corporations and law firms advising them must understand recently issued guidelines to make sure legal service and software providers touting their capabilities and benefits rooted in AI are delivering on the principles and technologies of AI.

Join our expert panelists as they take a deep dive into:

  • Understanding what AI is and what it’s not, with real-world examples where AI capabilities pass muster and what might leave the door open for further examination.
  • Navigating AI advertising precedent, potential FTC regulations and enforcement actions.
  • Review types of AI-related claims on the FTC’s radar and responses that prove the need for an AI solution.
  • Examine specific claims the FTC is focused on and the litmus tests they use to verify if the claims meet specifications for AI.

Sponsored by:

Cara Hughes
Cara Hughes
Senior Vice President Business Development
UnitedLex

Cara graduated from the University of California Hastings Law in 2009. She has been a practicing attorney for 13 years. Specializing in eDiscovery, Cara led the discovery strategies on some of the most significant pieces of litigation of the decade, including the RMBS and opioids matters. She managed teams of over 250 attorneys spanning multiple jurisdictions and several years, serving as a trusted advisor to the largest company in the world, the fifth-largest bank in the U.S., and partners at AM law 20 firms nationwide. This experience makes her keenly aware of what it takes to build and execute a successful eDiscovery strategy.

Mercedes Kelley Tunstall
Mercedes Kelley Tunstall
Partner
Cadwalader, Wickersham & Taft LLP

Mercedes Kelley Tunstall is widely recognized as a legal leader in fintech, cryptocurrency and consumer financial services regulation and compliance. Mercedes regularly counsels banks, lenders, payments companies, digital asset companies and fintechs regarding federal banking regulators and compliance with laws and industry standards. She also defends clients against enforcement actions taken by these regulators, including the Consumer Financial Protection Bureau (CFPB). As a former Federal Trade Commission (FTC) lawyer and bank in-house counsel, she also draws on her experience to work with companies in a wide variety of industries, including the burgeoning Web3 and metaverse spaces, on advertising law, privacy and cybersecurity issues, as well as to represent clients in FTC and National Advertising Division defense.

Doug Austin
Doug Austin
Editor
eDiscovery Today

Doug Austin is an established eDiscovery thought leader with over 30 years of experience providing eDiscovery best practices, legal technology consulting and technical project management services to numerous commercial and government clients. Doug has published a daily blog since 2010 and has written numerous articles and white papers. He has received the JD Supra Readers Choice Award as the Top eDiscovery Author for 2017 and 2018 and a JD Supra Readers Choice Award as a Top Cybersecurity Author for 2019. Doug has presented at numerous events and conferences, including Legaltech New York, ILTACON, Relativity Fest, University of Florida E-Discovery Conference, Masters Conference and many local and regional conferences. Doug has also presented numerous CLE-accredited webcasts.

Hosted by ACEDS | 13 Jul 2023 @ 12:00pm CT

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