Did you catch 6 compliance challenges corporate marketing teams might face when ensuring compliance with federal and state regulations from Jim Gill of Hanzo? You have now!

In the article (6 Compliance Challenges for Corporate Marketing Teams, available here), Jim points out that the days of managing website archives with printouts or screenshots are long gone since modern sites contain thousands of complex pages for a single enterprise. However, even with such a large data burden, regulatory compliance still must be maintained through meticulous recordkeeping and website archiving.

With that in mind, Jim discusses six challenges corporate marketing teams might face when ensuring their websites, digital assets, and communications are compliant with federal and state regulations. Three of them are regulatory challenges and three of them are website archiving challenges. Here is one of the regulatory challenges:

Truth in Advertising

The Federal Trade Commission (FTC) notes that under Truth in Advertising laws, advertisements “must be truthful, not misleading, and, when appropriate, backed by scientific evidence,” regardless of where they appear. Should there be an audit, the FTC would request to review ads from a wide variety of media including websites, Facebook, direct mail, and newspapers. Advertisers that violate the rule may be required to pay civil penalties.

So, what are the other 5 of 6 compliance challenges corporate marketing teams might face? You’ll have to read his blog post here to find out! It’s just one more click! 😉

So, what do you think? What compliance challenges does your corporate marketing team face? Please share any comments you might have or if you’d like to know more about a particular topic.

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