Time for another thought leader interview on eDiscovery Today! This time, I’m interviewing Amy Juers of Edge Marketing!

As the visionary CEO of Edge Marketing, Amy Juers is a breakthrough leader with over 25 years of strategic marketing and public relations expertise. Known for her innovative approach and relentless focus on client success, Amy combines deep industry knowledge with a forward-thinking mindset to propel Edge Marketing and its clients to new heights. Under her leadership, Edge has become one of the most trusted and effective marketing and PR agencies serving the legal, accounting, and professional services industries. In 2023, Amy authored The Marketing Edge: A Sharper Way to Approach Building a Brand, where she shares transformative insights into modern marketing. Beyond leading Edge, Amy is an influential voice in the industry as a volunteer and board member.

Amy and I covered a lot of topics, ranging from last week’s announcement that Edge Marketing is implementing AI in their practice to how AI is streamlining Edge’s operations and enhancing their team’s productivity to how Amy and her team ensure that AI tools they’re using meet industry and security standards while maintaining their clients’ trust.

We also discussed how Amy and her team find the right balance between leveraging AI’s capabilities and ensuring that human expertise remains central to delivering authentic and high-quality results challenges or concerns associated with AI, what Amy feels are the are the most exciting or transformative AI trends shaping the future of marketing and PR as it relates to the legal industry and more!

You can check out the interview with Amy Juers below and also in the eDiscovery Today YouTube channel here!

So, what do you think? Are you looking for a discussion of a wide range of legal and eDiscovery topics? If so, check out the interview with Amy! And please share any comments you might have or if you’d like to know more about a particular topic.

Disclaimer: The views represented herein are exclusively the views of the author, and do not necessarily represent the views held by my employer, my partners or my clients. eDiscovery Today is made available solely for educational purposes to provide general information about general eDiscovery principles and not to provide specific legal advice applicable to any particular circumstance. eDiscovery Today should not be used as a substitute for competent legal advice from a lawyer you have retained and who has agreed to represent you.