What Happens When You Name

What Happens When You Name Everything Copilot?: Information Governance Trends

What happens when you name everything “Copilot”? One guy decided to map every instance of Microsoft Copilot and got this diagram.

As discussed by Tey Bannerman in his post titled How many products does Microsoft have named ‘Copilot’? I mapped every one (available here), A few weeks ago, he tried to explain to someone what Microsoft Copilot is. He couldn’t… because the name ‘Copilot’ now refers to at least 75 different things.

Actually, 80, but we’ll get to that.

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Tey notes that the list includes apps, features, platforms, a keyboard key, an entire category of laptops – and a tool for building more Copilots. All named ‘Copilot’.

He went looking for the full list. No single source had all of them. Not even Microsoft’s own website or documentation. So, he pieced it together from product pages, launch announcements, and marketing materials.

The visualization maps every one, grouped by category, with lines showing how they connect. Here is a larger version of the visualization:

What Happens When You Name
Right click and open in new tab to see it expanded

The version shown in Tey’s post is interactive. As Tey states: “[C]lick around. Try to find a pattern. I couldn’t.”

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Here is the visualization of the M365 Copilot suite with all the Copilot apps contained within it:

Right click and open in new tab to see it expanded

While the blog post is dated March 31, Tey has already updated the diagram: “As of April 5th 2026, Microsoft has applied the name “Copilot” to 80 (formerly 78) separately marketed products and tools. There are now Copilots inside Copilots, Copilots for other Copilots, and a physical Copilot key on your keyboard for summoning them.” Readers let him know “we were missing two Copilots”, which got the visualization to 80 Copilots (so far).

Hat tip to Maureen Holland, who shared the visualization on LinkedIn. As Maureen noted: “Complexity is where real enterprise risk hides.”

No kidding. This is what happens when you name everything “Copilot” – it gets to a point where no one fully understands where the data is. Maureen said: “This used to be a collaborative effort across legal, compliance, IT, and security. Increasingly, it feels like we are evolving toward a place where only experienced technical teams can answer these questions.” I’m not even sure they can do it.

So, what do you think? Are you finding Microsoft’s suite of Copilot apps increasingly confusing? Please share any comments you might have or if you’d like to know more about a particular topic.

Disclaimer: The views represented herein are exclusively the views of the author, and do not necessarily represent the views held by my employer, my partners or my clients. eDiscovery Today is made available solely for educational purposes to provide general information about general eDiscovery principles and not to provide specific legal advice applicable to any particular circumstance. eDiscovery Today should not be used as a substitute for competent legal advice from a lawyer you have retained and who has agreed to represent you.


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2 comments

  1. Isn’t this the best, Doug? Thank you so much for adding your insights as well, and for validating that I’m not the only one blown away by the complexity.

    Fun times ahead. I keep going back to his site to see if the number keeps increasing lol.

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