Here’s a term I haven’t heard before: Partnership by Design. Erika Namnath of ProSearch discusses it in her blog post here.

In her blog post titled (wait for it!) Partnership by Design (available here), Erika discusses that one of her favorite parts of this work is getting to know how our clients operate. Not just what they need on a given matter, but what “good” looks like inside their organization, how they make decisions, and what pressures they are balancing. Over time, I’ve learned that the best client experience comes from consistency, clarity, and a team that feels truly connected to the client’s goals.

As Erika states: “That is exactly why Client Partnerships matters so much at ProSearch.

I think of Client Partnerships as the connective tissue across our sales team, our delivery teams, and the rest of the ProSearch organization. Our delivery teams are the experts who execute and deliver day in and day out. Our sales team helps shape the right solution and set the engagement up for success. Client Partnerships exists to keep all of those pieces moving together, with the client experience at the center. We listen closely, ask the hard questions early, and make sure the voice of the client is present in the way we plan, communicate, and prioritize.”

No matter who you work with, treating them like a partner – instead of a customer or vendor – is always a better approach. Couldn’t agree more!

What else does she say about her (and ProSearch’s) approach to client partnerships? Find out here, it’s only one click! Saddle up, pardner! 😉

So, what do you think? How do you work with your business partners? Please share any comments you might have or if you’d like to know more about a particular topic.

Image created using DALL-E 3, using the term “robot interior designer looking at fabrics”.

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